The pre-show events, at Eurocucina 2010

As featured in

On Tuesday afternoon, the day before the show started, I visited Zona Tortona-Milan’s Design District-for the “pre-show” events that take place on the day prior to the Milan Fair.

If these events are any indication of what we are about to see in the actual show, then we are going to see a lot of green products in just about every category; whether it’s ceramic tile, quartz counter, appliances or cabinets, green is it! The manufacturers are going out of their way to make sure that we do not mistake their new line of products for anything but the greenest, most environmentally friendly products on the face of our ozone-layered earth.

  • WhirlpoolKitchenAid introduced a full line of appliances that uses less energy, either via induction cooktops or other means.



  • Samsungchose to feature a line-up of green appliances, but surrounded them with lots of green grass all over the stand, green plants coming out of the fridge and everywhere you look. There were even people, dressed in green aprons(!).



  • Consentino, which makes ECO (and Silestone), built an entire stand out of recycled materials. The company wanted to make sure that we didn’t miss the fact that its counters are made of recycled materials (well, at least a portion of them), so they wrote it on the wall in big letters.




  • Not to be outdone, ceramic tile supplierMosaeven showed how it has greened its process of making tile, by maintaining green production, shipping of the product and even recycling it afterwards (which was a new one for me…).




Amir J. Ilin, the president of Küche+Cucina, a design firm he started 24 years ago. Ilin’s work has been featured on HGTV, on Donald trump’s The Apprentice, in numerous national publications and on many national magazine covers. He is also the recipient of various design awards, among them “Best of Show Design Award”, from Signature Kitchens & Baths 8 times!Ilin was commissioned to design special projects in very exclusive homes, some located far away from his base in NJ. He was also chosen to create the cabinetry for the newly renovated Plaza Hotel, in NYC, as well as several luxury multi-unit projects around the country. To date, Ilin was involved in installations of more then 3,000 kitchens around the US and the islands, as well as many outside the US, many for well known clients.

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