After European-Kitchen-Design.com was the first to report (Sept. 12th, 2009) about the new Philippe Starck kitchen line/brand, that will replace the Miele brand and the reasons behind the change, we now have images of the new collection.
The AFG Arbonia-Forster Holding AG together with the Warendorfer Küchen GmbH published a press release on the 23rd of September making the announcement official.
According to the company, the “…many innovative features it has been specifically designed to create buying incentives: Yellow mirrored glass as a new front material and attractive trumpet feet for the new functional tables. Above all this new kitchen concept represents a massive departure from the traditional, made-to-measure, built-in kitchens of the past. Moreover its variably combinable elements permit its adaptation to any size or style of room.”
A preliminary presentation of the Philippe Starck design organised by Warendorfer Küchen GmbH for the retail advisory committee prior to the brand name change was greeted positively: “Sales-led design that will appeal to a broad range of customers.” The basic message of the event in Bielefeld was clear: A new force is emerging from Warendorf and is also called “Warendorf”.
We do not publish opinions and always remain neutral – we just report about industry news and design trends – what do you think about this new product line?